Message from Beckie: Thank You and Happy Holidays

Wow! I am so truly overwhelemed! But, I just wanted to take a time out from the busy holiday season to let everyone know just how much I have appreciated all of the kindness, support, and acceptance from the overall Webster Community. Especially this past week!

Over the last 18 years… Serendipity Homemade Ice Cream has been a place where my customers have become lifelong friends, where parents have brought their kids in to enjoy ice cream, and where those kids grew up to become my employees (often their first job).

My hope is that when kids grew up or moved away… There remained a place in their hearts to recall the ice cream store they went to meet after school shows, celebrate big wins, or soften the sorrow of defeats. A place to go with mom, dad, friends, and neighbors.

I know I achieved what I set out to do: Be a place that families love and where happiness is served! Thanks again, Webster friends, for welcoming me in. This is not “Goodbye” but “See you soon!” I’ll be just a few minutes down 44. And the new shop will be fantastic!

Happy Holidays! Merry Christmas!
Sincerely, Beckie Jacobs, Owner
Serendipity Homemade Ice Cream

PS: Only 44 more days until “Ice Cream for Breakfast Day” on Saturday, February 5th at The Parkmoor as well as The Sliced Pint.

Closing Webster Groves on Sunday except for pick ups and moving sale items

Serendipity Homemade Ice Cream will be closing the Webster Groves shop on Sunday, Dec. 19th (as opposed to next Thursday, Dec. 23rd).

Due to everyone’s loving support, customers have flocked to the shop, literally eating up our remaining sweet treats. We are extremely humbled and grateful and we really look forward to opening our super cool new flagship, in The Grove, Spring 2022.

But, the Webster Groves store will be open… next Tuesday, Wednesday, and Thursday (December 21-23) from 2-5 pm to accommodate those who reserved holiday ice cream, bon bons, cakes & pies, prior to announcing the store’s closure. Customers who can’t pick up their orders at that time, must contact Serendipity at 314-962-2700 to make other arrangements.

We are right now having a “Moving Sale” too… We are trying to deplete inventory before the move, so items on tables and in boxes like t-shirts ($10 each) and “Ice Cream for Breakfast Day” mugs ($5 each) are on sale in the ice cream shop. Please stop in all this weekend, and next Tuesday, Wednesday, and Thursday, for gifts and last minute stocking stuffers!

Thank You and Happy Holidays!

Letter from Beckie to her loyal customers and fans

Dear beloved customers and fans,

After 18 years in Webster Groves, I have been unable to come to an agreement with my landlord, who will terminate the lease at the end of 2021. Fortunately, my plans for an all new landmark location in the Grove have been in the works. I am graduating from a smaller shop to a newer, bigger, and better space!

The new shop will have new hours and menus. I will be open earlier for coffee and pastries and remain open late with Spirited Shakes for those over 21. Look for new menu items such as Coffee Floats (coffee over a bon bon), Affogato (ice cream topped with a shot of hot espresso), and Poffertjes (tiny Dutch pancakes).

Every year, I close the shop for the month of January and reopen on the first weekend of February for Ice Cream for Breakfast Day. This year is a little different. Due to supply chain and construction issues, buildout of my new Grove location is taking longer than expected. So I will not be open until Spring 2022.

The good news is: I will be using this opportunity to collaborate and partner with friends, many of whom are restaurant customers. Expect Serendipity to pop up in various locations all around the St. Louis area!

Ice Cream for Breakfast Day will be back this year. It will take place at both The Parkmoor Drive-In and The Sliced Pint: February 5th, 8-11 am. After Ice Cream for Breakfast Day, I plan to be open on the 2nd level of The Sliced Pint up until I am fully open in the new Grove location.

Thanks for your patience and for bearing with me as Serendipity goes through changes, grows, and takes the next big step. I really appreciate all of your support in Webster Groves the past 18 years *and* I am still looking for a suitable location in the area.

In the meantime, I truly hope you will follow and stick with me during my move to the new Grove location. This is my dream! Continue the journey with me!

Sincerely, Beckie Jacobs, Owner,
Serendipity Homemade Ice Cream