Summer isn't summer without NATIONAL ICE CREAM DAY and everyone is going to scream for ice cream on Sunday, July 18th, which also happens to fall on Serendipity Ice Cream’s 18th birthday!

The day-long extravaganza includes deeply discounted ice cream, new flavor launches, live music, face painting, balloon making, giveaways galore, celebratory swag, and so much more!

A portion of the party proceeds benefit the Leukemia & Lymphoma Society of St. Louis, in which owner Beckie Jacobs has been an avid supporter for years. And a really quck message from Beckie:

“We are so grateful for all of the love and loyalty we’ve received over the past 18 years and we can’t wait to shower our guests and friends with the same on the 18th! Running a small business during the pandemic was challenging. We never could have prevailed without the sweet support of our Webster Groves friends and the St. Louis community.”