New! Try Slushies + Our Bushwacker Spirited Shake

New Serendipity Slushies

We have a “Slushie” machine. It made its official debut amongst the hubbub of National Ice Cream Day. Come find a favorite flavor:

Peach • Strawberry • Watermelon • Mango • Pina Colada • Hurricane • Margarita • Orange Cream (…and ask about making it spirited!)

We are super excited about offering something new and delicious to customers. It is what you need to beat the heat this summer.

New Spirited Shake

Try a “Bushwacker!” This cocktail was invented in the Virgin Islands and popularized in Florida. Ours is a great summertime treat.

It is made with: Coconut (or Vanilla) Ice Cream • Plantation Original Dark Rum • St. Elder Espresso Liqueur • Crème de Cacao Liqueur

Delicious! Stop in and get one at Serendipity Homemade Ice Cream in The Grove! We open at Noon Tuesday through Sunday.

Reminder: We are open until 9 pm on Tuesday, Wednesday, Thursday, and Sunday. We are open until 10 pm Friday and Saturday.

This Sunday: Ice Cream Day + Our Anniversary Celebration

This Sunday, July 21st

We are celebrating National Ice Cream Day! Everyone will be screaming for ice cream, which also happens to be Serendipity's 21st anniversary.

Noon to 9 pm, Serendipity will be scooping ice cream, serving novelties, creating Dipity Doughs, and mixing up malts, shakes & Spirited Shakes.

Our extravaganza includes

• Hourly specials throughout the day
• Balloon Twister: Silly Jilly - 5 to 7 pm
• DJ Spinning Music: Red I - 6 to 9 pm
• Enamel Pin Giveaway: one with any purchase*
• Koozie Giveaway: one with any pint purchase*

*Only available while supplies last. Show up early to grab an enamel pin and koozie! When they’re gone, they’re gone. Thanks for understanding!

Quick message from Beckie

“I'm so grateful for all of the love and loyalty that I've received over the past 2+ decades. It's going to be a delicious and delightful day, and I'm looking forward to seeing your smiling faces!”

Beckie Jacobs, Owner, Serendipity Ice Cream
Watch Facebook Reel | Watch Instagram Reel

Don’t forget to mark “going” or “interested” at the Facebook event page!

Christmas in July + Booking Signing

Christmas in July
We can’t wait 24 more weeks until Christmas gets here, so in honor of National Ice Cream Month, which includes our 21st anniversary, we’ve decided to bring back (through Sunday, July 14th) the following:

• Peppermint Ice Cream
• Christmas Sprinkle Waffle Cones
• 25% off Pints of Peppermint and Cinnamon
• Buy a Gift Card for $20 or more, get a Free Scoop

We’ll even have some Christmas decor up in the shop!

Booking Signing + Free Scoop
On Saturday, July 13th, 1-4 pm, meet local writer (and trivia afficionado) Dan Dillon, and view his book, The Ultimate St. Louis Trivia Quiz! It will challenge what you know - and don’t know - about St. Louis.

Dan Dillon will be here signing his new book, which will be on sale that day for $24.95. As a special bonus, all who purchase a signed book will receive a complimentary “small” (kids) scoop of ice cream.

Save the Date: Ice Cream Day
On Sunday, July 21st, we will be scooping up your favorite ice creams, serving novelties, creating Dipity Doughs, and mixing up shakes, malts, and Spirited Shakes. Doors open at noon!

The all day long extravaganza includes: specials, balloon twister, enamel pin giveaway (1 pin per person with purchase), a koozie giveaway (with a pint purchase), a DJ, and so much more.

Stay tuned for more info on Facebook and Instagram!

Yankee Doodle Dandy + Peach Bum + July 4th

Yankee Doodle Dandy Ice Cream
Our Independence Day July 4th flavor is available now. Yankee Doodle Dandy is white chocolate with a blueberry and raspberry stripe. Red... White... Blue... It's waiting for you! Stop in the shop!

Peach Bum Spirited Shake
Our new Peach Bum Spirited Shake! The perfect summer treat is made with peach ice cream, Four Roses Bourbon (Beckie's favorite), and Big O Ginger Liqueur (a local favorite). You gotta try it!

Closed Thursday, July 4th
We are going to close on Independence Day so our fabulous staff can enjoy the holiday with family and friends.

Thank You Thank You Thank You
Last week, we survived a break in on Monday, and a power outage on Tuesday. Thank you for spreading the love and offering kind words of encouragment and support on social media. It meant a lot.

We had to board up our broken front door, but we “took a lemon and make lemonade” thanks to the efforts of staff member Olivia Fleming. She did an incredible job. Stop by and check it out!

Save the Date: Ice Cream Day
On Sunday, July 21st, we will be scooping up your favorite ice creams, serving novelties, creating Dipity Doughs, and mixing up shakes, malts, and Spirited Shakes. Doors open at noon!

The all day long extravaganza includes: specials, balloon twister, enamel pin giveaway (1 pin per person with purchase), a koozie giveaway (with a pint purchase), a DJ, and more.

Stay tuned for more info on Facebook and Instagram!

Our Pride Sundae + Father's Day Floats + Upcoming June Events

Our Pride Sundae: All of June
It is always a good day for a Pride Sundae. Choose 1 flavor of ice cream and 1 topping or syrup! Then, we will top the whole thing with whipped cream, FREE rainbow sprinkles, and a cherry.

Dining Out For Life: June 13th
This Thursday: Order from us and 25% of sales will go to Vivent Health (includes Pints & Spirited Shakes). And, $1 from every Pride Sundae sold Thursday will get donated. Click to learn more

Father’s Day: June 16th
Stop in Sunday! Every Root Beer Float (made with Fitz’s) and Beer Float (made with 4 Hands Chocolate Milk Stout) purchase will include a FREE Kids Scoop. Note: 1 kid per float; kid must be present.

ZOOFARI: June 21st
A party with a purpose... Funds raised support the Zoo... Next Friday, look for Serendipity Homemade Ice Cream among the local restaurants and vendors as our “Humboldt Penguin” inspired treats make their debut! Learn more & buy tix

Saucy Soiree: June 23rd
Serendipity will be at St. Louis Union Station Hotel for Sauce Magazine's Saucy Soiree! We’ll be there alongside 25+ restaurants representing the best in St. Louis dining! The event will benefit St. Louis Area Foodbank. Learn more & buy tix

StilL 630 Day: June 29th
Join us on the last Saturday in June! It is StilL 630’s annual party and we will be there with the Fire & Ice Cream Truck. You have to try the special “Brewery Collab Whiskey” ice cream we’ll be making just for this event! Learn more & buy tix

BOGO MILKshakes + Extended Weekend Hours

BOGO MILKshakes on Harvey Milk Day

Harvey Milk Day is celebrated on May 22nd in memory of Harvey Milk, a prominent gay rights activist who was assassinated in 1978. Stop by our ice cream shop this Wednesday, May 22nd, and “toast” the memory of Harvey Milk with a BOGO MILKshake all day long!

DYK: Harvey Milk ran for office 3 times before becoming the first openly gay person elected to California public office, where he served as a city supervisor? Harvey Milk Day came about as a day to remember his work to stop discrimination against the LGBTQIA+ community.

Extended Weekend Hours...

Good news! Our ice cream shop is now open until 10 pm on Friday and Saturday. An extra hour of fun in The Grove! The shop is open until 9 pm on Tuesday, Wednesday, Thursday, and Sunday. Closed Monday.

Need Wholesale Ice Cream?

Great taste. On demand delivery. And the best darned ice cream. What else do you need? Serendipity is the most sought out ice cream around and now you can serve it up at your restaurant, club, or hotel!

Serendipity’s Wholesale Program

Mommy's Little Helper + Mommy's Little Mudslide

Mother’s Day Ice Creams

A great Mom deserves a great (big) scoop of our delicious homemade ice cream this week. With Mother’s Day this weekend, ‘tis the season for:

Mommy’s Little Helper, which is espresso ice cream with chocolate chips and bourbon. Never tried it? Come get some! If you have, then come back for more. Mom deserves it!

Mommy’s Little Mudslide, which is a Spirited Shake made with Mommy’s Little Helper, Bourbon, Amaretto, and Crème de Cocoa, then topped with whipped cream and a cherry.

Other Upcoming Events

Saturday, May 11th, is National Dog Mom’s Day. Bring your pooch by our ice cream shop in The Grove for a FREE “Pup Cup” in honor of any Dog Mom. You know who you are!

Saturday, May 18th is Armed Forces Day. Reminder that anyone who is active in the Armed Forces gets 10% off for them and their family. Not just this day, but all year long!

Wednesday, May 22nd, is Harvey Milk Day. We will be celebrating his life and legacy with BOGO MILKshakes all this day. Stop by the shop to ”toast” Harvey Milk with a MILKshake!

Where is our Fire & Ice Cream Truck?

Be on the look out for us at Laumeier Art Fair this Friday & Sunday (May 10th & 12th), at Sauce Food Truck Friday (May 17th), and at The National Museum of Transportation’s Pumper & Pistons Car Show (May 18th).

Book the truck: fireandicecreamtruck.com

Star Wars Day + Cinco de Mayo Ice Creams

Star Wars Day Ice Creams

Due to overwhelming demand, our “May the 4th be with you” Star Wars Day Ice Creams are available NOW at our ice cream shop in The Grove!

Chewy Chocolate Chewbacca is dark chocolate ice cream with brownie bites and a fudge stripe. This weekend: Make it a sundae with chocolate sprinkles and chocolate chips for hair and eyes.*

Baby Yoda is mint cookies n’ cream ice cream. This weekend: Make it a sundae with green waffle cone ears and chocolate chip eyes! It sits in a waffle cone pod with a bedding of hot fudge.*

*We like to add whipped cream and cherry to our sundae. Delicious!

Cinco de Mayo Ice Cream
(and a special sorbet, too)

Mexicocoa ice cream is back! This annual customer favorite gets made every year as we get closer to Cinco de Mayo. Have you tried it?

We take our dark chocolate ice cream, add cinnamon, and a bit of heat (cayenne pepper, etc.) Come and get it! When it's gone, it's gone!

Margarita Sorbet will be available for our sorbet (and for all of our non-dairy) fans, You will want to dig into a scoop when you stop by.

Taylor Swift Weekend Ice Cream Menu

Album Release = Ice Cream Release
Swifties unite! If you (or someone you know) is excited about Taylor Swift’s new album, The Dead Poets Department, then you will want to celebrate with a big scoop of Serendipity Homemade Ice Cream.

Wildest Dreams
Dreamsicle Ice Cream

Lavender Haze
Lavender Ice Cream

Champagne Problems
Champagne Sorbet

Swiftie Sundae
Blondie (a Blonde Brownie) with our Vanilla Ice Cream* topped with Hard Shelled Chocolate, Mini M&Ms, Whipped Cream & a Cherry
*Or your choice of ice cream

Shake It Off Shake
Any of our Shakes or Spirited Shakes come with a Free* Swiftie Friendship Bracelet (or buy a Friendship Bracelet for $5)
*This weekend only while supplies last

Reminder About Catering
The Fire & Ice Cream Truck is back. You can also order regular catering from Serendipity. More info at both www.fireandicecreamtruck.com and www.serendipity-icecream.com/catering-menu

Play Ball (opening day) + Day Into Night (the eclipse)

Play Ball Ice Cream
It is time for a scoop of Play Ball! This customer favorite was inspired by the famous line, “Buy me some peanuts and Cracker Jacks.”

We take popcorn flavored Serendipity Ice Cream, then add peanuts and a caramel stripe. Stop in before or after the games! Go Cards!

Thursday is Opening Day in Los Angeles vs. the Dodgers, and then next Thursday is the Home Opener in St. Louis vs. the Marlins.

Day Into Night Ice Cream
Celebrate the upcoming eclipse with a half Gold Coast Chocolate and half White Chocolate scoop! It is delicious.

The eclipse is on Monday, April 8th. However, Day Into Night is already in the dip case at our shop in The Grove.

The Fire & Ice Cream Truck is Back…
And a reminder that we do catering
The Fire & Ice Cream Truck is back on Monday, April 1st. You can also order regular catering from Serendipity. More info about each at:
www.fireandicecreamtruck.com and
www.serendipity-icecream.com/catering-menu

Reminder: Closed on Easter Sunday
We decided to give our hard working staff the day off to spend the holiday hunting eggs and eating casseroles with family and friends. Thanks for understanding! We hope you’ll hop in and visit us soon!

314 Day and St. Patrick's Day Specials

Our 314 Day Ice Creams
314 Day Ice Creams are already in the dip case. We have Gooey Butter, Red Hot Riplets, plus flavors in honor of the local sports teams: Play Ball, Kickin’ it, and Gloria.

Ice Cream Toasted Ravs
What is more 314 Day than toasted ravioli? Available this Thursday only: Vanilla Ice Cream “Toasted Ravs” with shredded coconut “Cheese” and side of strawberry “Marinara!”

St. Louis (Banana) Split
We love our St. Louis sports teams. We take scoops of Gloria, Kickin’ It, and Play Ball and top each (in order) with Marshmallow, Chocolate, and Caramel as well as whipped cream and a cherry. Again, this is available Thursday only.

St. Patrick’s Day Freak Shake
We are scooping delicious Mint Chip Ice Cream, making it into a shake (or spirited shake), and adding candies, cookies, and more. Who else is ready to celebrate St. Patrick’s Day? Available starting Friday.

Nominate Us For The A-List
A quick reminder to please nominate Serendipity Homemade Ice Cream for St. Louis Magazine’s A-List. Scroll down to FOOD+DRINK and then put in Serendipity where it says “Ice Cream” - thank you!

Stuff Your Stanley: 4 Scoops for $10

One Day Only: Saturday, March 2nd

Bring in your 30 oz or 40 oz Stanley (or any similar brand insulated tumbler or cup) this Saturday from Noon to 9 pm, and we will fill it with 4 SCOOPS FOR ONLY $10.

Some stipulations: (1) Cup must be clean. (2) Only one cup per person that day. (3) There is a $2.50 charge for any vegan ice cream or for "Luck of the Irish" ice cream.

We can't wait to see your smiling faces at our shop! Note: We expect this promotion to be very popular. Get here early and line up to ensure you get your favorite flavors!

Final note: Ice cream flavors are available only while supplies last. When it's gone, it's gone. On Facebook? Mark “Going” or “Interested” here!

March Ice Creams Already Here

We couldn’t wait! “March Ice Creams” are already finding their way into the dip case here at Serendipity Homemade Ice Cream.

For 314 Day: we have Gooey Butter, Red Hot Riplets, plus flavors in honor of the local sports teams: Play Ball, Kickin’ it, and Gloria.

For St. Patrick’s Day: we have our “Luck of the Irish” made with Guinness, Jameson Irish Whiskey, and Irish Cream in the dip case.

Stop in and get them, but also note that more suprises are coming soon!